Children and volunteers taking part in a community activity

About

Behind Best CSR is a dedicated team of experienced professionals.

Combining expertise in strategy, community development, project delivery and social value, our team works collaboratively with organisations to turn ideas into meaningful outcomes.

Our background

Best CSR Ltd was set up to help companies fund those most in need and evidence the social value they create. Corporate community investment is often generous and badly recorded: the money reaches good causes, but the organisation cannot say who benefited, by how much, or whether anything changed.

We believe lasting change is achieved through strong partnerships, practical solutions and a shared commitment to building healthier, more resilient communities.

How we work

  • We help you deliver and evidence a more effective CSR programme
  • We help you reimagine and devise a more innovative and engaging programme
  • Delivery through the 1001 Entrepreneurs programme and partner networks
  • Reporting designed around procurement, board and ESG scrutiny

Our values

Evidence before headlines

We start from the reporting obligation, design the programme to produce that evidence naturally, and only then talk about how it looks in a press release.

Partnership over transaction

Lasting change comes from strong partnerships. We work alongside your teams and our delivery partners rather than handing over a report and leaving.

Practical solutions

Every recommendation has to be deliverable with the budget, people and timescales you actually have. No theory that cannot survive contact with a bid deadline.

Communities lead

The people closest to a community understand it best. Our role is to connect that understanding with corporate partners whose funding can back it.

Our team

Our team and delivery partners bring together strategy, social enterprise finance, bid writing and digital expertise, so a programme is designed, delivered and evidenced by people who have done it before.

Victor J Shaw, Head of Strategy

Victor J Shaw

Head of Strategy

Best CSR Ltd

Victor is Head of Strategy at Best CSR, bringing over 20 years of experience in strategic development, project management and social enterprise development. He works with organisations to build strategies that deliver meaningful social value, helping corporates reimagine both the delivery and effectiveness of their CSR programmes, and helping social enterprises scope and improve operations, service delivery and income generation.

Alayna Waithe BSc, CEO and Founder

Alayna Waithe BSc

CEO and Founder

Wealth Blue-Print CIC

Alayna is a business consultant and founder of Wealth Blue-Print (A Bid Link), formed in response to the lack of support for micro business, social and community enterprise. She is a director and board member for several community-led organisations, with a strong background in project development, international project management, transport and infrastructure management, and bid and tender writing. Alayna holds AAT and APM accreditation.

Heidi Fishern, Founder

Heidi Fishern

Founder

Make an Impact CIC

Heidi is a multi-award-winning specialist in social enterprise and social impact, and received an MBE for services to innovation in social enterprise and to impact measurement in the 2020 New Year Honours. A chartered accountant who trained with PricewaterhouseCoopers, she founded a specialist social enterprise accountancy firm before starting Make an Impact CIC, and has worked with just under 4,000 organisations.

Gary Murrain-Meade, CEO and Founder

Gary Murrain-Meade

CEO and Founder

New Business Success Ltd

Gary is a published author, AI prompt engineer and senior IT infrastructure lead trainer, and heads New Business Success with a dedication to empowering entrepreneurs in the digital space. He brings over 20 years of IT and business expertise, with a strong focus on swift, efficient online solutions, turning vision into reality through business planning, marketing strategy and hands-on training.

Start with a conversation

Tell us what your board, bid team or ESG lead needs to be able to say next year. We will tell you what it takes to get there.

Take the readiness check